“A road show is like an arrow – you need a concise and focused message that quickly hits the target. An exhibit is like an onion – visitors peel away the layers of experience until they reach the core.“ – Sameer
“Road shows bring the brand experience directly to the audience’s home turf.“ – Scott Young,
“Don’t look at road shows as standalone marketing opportunities; they need to integrate across all communications channels and deliver a consistent, sustainable marketing message.“ – David Varady
“For my money, road shows are the most effective marketing tool ever.“ – Thomas Smiley
“Seize the opportunity to reach out to the customer at a location you might not otherwise have gotten into.”
– Michael Bendetti