by exceptionalevents | Jun 25, 2015 | Event & Activations Management
1. Be Organized- This sounds obvious, but not all people are “Type A” organized people. Those who are make great event planners. We do what we do because we are master list makers, on top of all of the details and keep everything straight and on-time. 2. Multi-Task!-...
by exceptionalevents | Jun 25, 2015 | Event & Activations Management
Step 1: Identify those elements or activities which could carry a risk. Step 2: Identify the risks associated with each element or activity. Step 3: Determine the possibility of occurrence of the risk and the severity of the consequences if the risk does happen. Step...
by exceptionalevents | Jun 25, 2015 | Event & Activations Management
An event is full of uncertainties like power failure, equipment failure, medical emergency, brawl, stampede, fire, sponsorship withdrawal, last minute turned down by an artist etc. How will you deal with all these contingencies without a well thought out risk...
by exceptionalevents | Jun 25, 2015 | Event & Activations Management
Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to...
by exceptionalevents | Jun 25, 2015 | Event & Activations Management
“A road show is like an arrow – you need a concise and focused message that quickly hits the target. An exhibit is like an onion – visitors peel away the layers of experience until they reach the core.“ – Sameer “Road shows bring the brand experience...