Experiential Marketing – Why it works!
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Exceptional Events launches new website
Exceptional Events and marketing have launched a new website. read more![Amazing Event Planners [8 Habits]](http://exceptional-events.co.za/wp-content/uploads/2015/06/amazing-event-planners-400x250.jpg)
Amazing Event Planners [8 Habits]
1. Be Organized- This sounds obvious, but not all people are “Type A” organized people. Those who are make great event planners. We do what we do because we are master list makers, on top of all of the details and keep everything straight and on-time. 2. Multi-Task!-... read more
Developing a Risk Management Plan for your next Event [6 Step]
Step 1: Identify those elements or activities which could carry a risk. Step 2: Identify the risks associated with each element or activity. Step 3: Determine the possibility of occurrence of the risk and the severity of the consequences if the risk does happen. Step... read more![Risk Management for Events [Opinion]](http://exceptional-events.co.za/wp-content/uploads/2015/06/Risk-Management-for-Events-Opinion-400x250.jpg)
Risk Management for Events [Opinion]
An event is full of uncertainties like power failure, equipment failure, medical emergency, brawl, stampede, fire, sponsorship withdrawal, last minute turned down by an artist etc. How will you deal with all these contingencies without a well thought out risk... read more
Experience It
Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to... read more![Expert tit bits on the value of Mobile Marketing | Roadshows [Quotes]](http://exceptional-events.co.za/wp-content/uploads/2015/06/Expert-tit-bits-on-the-value-of-Mobile-Marketing-400x250.jpg)
Expert tit bits on the value of Mobile Marketing | Roadshows [Quotes]
“A road show is like an arrow – you need a concise and focused message that quickly hits the target. An exhibit is like an onion – visitors peel away the layers of experience until they reach the core.“ – Sameer
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